![]() I’m anticipating these new Purito sunscreens, but in the meantime, I need something to replace my empty tube of Unscented Centella Green Level Sun. But does it show a willingness to learn from its mistakes and take customer concerns seriously? Absolutely. I’ve said it before and I’ll say it again: Purito’s response to the whole situation has made me much more willing to support them. Announced a plan to work with a new manufacturer and conduct random batch tests.Disclosed the results of additional independent lab tests for all of its sun products.Granted refunds for sunscreen purchases made between June – December 2020.Pulled all of its sunscreens from stores.Taken responsibility and promised to learn from the experience.In the months since INCIDecoder’s blog post sparked the Korean Sunscreen Controversy of 2020, skincare fans - especially K-beauty lovers - have been keeping a very close eye on Purito to see how the company would respond. For 2020, Purito had skincare fans come together and help create what’s now known as the Panthenol Watery Cream, although that project has taken a back seat to the just-announced sunscreen products. In 2019, Purito asked for help in creating a new sleeping pack, which ultimately became the Purito Dermide Cica Barrier Sleeping Pack. In fact, the company has already done this twice. Not a First for PuritoĪsking for customer feedback in creating new skincare products is not a new practice for Purito. Purito will announce the 10 lucky customers who will be tasked with testing the new sunscreen on March 24, which means the survey will likely end right before that. ![]() A brief customer survey, which is linked in its IG Stories.Purito will be following a four-step process: Purito has received a high volume of customer feedback in the weeks since its much-beloved Centella Green Level Sun was revealed to have a much lower SPF than its advertised level 50. A post shared by Find your inner green, PURITO isn’t known about these new Purito sunscreens, but for one of these upcoming products, the company will be crowdsourcing ideas.
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